Lemonade Public Relations is a small but mighty PR and events management company based in San Diego, California.
Lemonade Public Relations provides public relations and communication services on a project basis. Clients receive professional and creative public relations services on an as-needed basis, through a reasonable hourly or project rate.
Whether it's writing a single news release, managing a special event or creating a strategic communications plan, Lemonade PR can help you reach your target audiences efficiently and resourcefully.
Client Services include:
- Communication Strategy
- Special Events
- Strategic Promotions
- Media Relations
- Online Marketing
- Community Relations
Areas of Experience and Emphasis:
- Media: Online news, Cable
- Non-Profit
- Education
- Tourism
- Recreation
- Retail
- Performing Arts
- Restaurants/Hospitality
About Denise Reinicke Scatena
Denise Reinicke Scatena is the principal of Lemonade Public Relations. She has extensive experience
creating successful public relations strategies for a variety of
industries, including city government, recreation and tourism,
performing arts, technology, non-profit and media. Tactics include
media relations, community relations, corporate giving and special
events. Many of the creative ideas implemented for her previous
employers are still in use today.
Before opening her own
business in 2006, Denise worked in the local media industry. At Time
Warner Cable, she managed the company’s signature community outreach
initiatives to “make people feel good about paying their cable bill.”
She worked with national cable networks such as VH1, Lifetime, National Geographic, Cartoon Network and the Discovery Channel to
bring high-visibility programs to local schools and communities. Denise
was also integral in the launch of “San Diego On-Demand,” digital cable
channel 144, that enabled local video producers and non-profit
organizations to share their video programs with a broader audience.
After Time Warner Cable, Denise became the marketing and community
development manager for voiceofsandiego.org, the region’s online news Web site. While at voiceofsandiego.org,
she was responsible for creating the marketing and fundraising strategy
for the non-profit news organization. Under her leadership, a
significant awareness for the online publication was generated among
the mainstream audience and an individual membership program was
established.
Currently, Denise is also the Director of
Client Services for a national award winning agency in San Diego, where
as a member of a close-knit group of professionals, creates and
implements public and media relations strategies for very well-known
national brands, popular restaurants, and local non-profit organizations. She also owns and manages Blue Ribbon Invitations, an invitations and announcements business for life's special celebrations.
Denise’s work has been
recognized nationally by the Cable Television Public Affairs
Association, where she earned a national Beacon Award in the Community-Full
Campaign/Single Activity category for “Clothes 4 A Cause,” San Diego’s
only business suit clothing drive for men and women in transition.
Denise has also earned Silver and Bronze Bernays Awards from the PRSA
San Diego chapter in the Special Events and Public Service categories
for the “San Diego’s 50 Best Moms Essay Contest and Luncheon” and
“Clothes 4 A Cause,” respectively.
She earned a master of arts
degree in Communication from San Diego State University in 2005. Active
in the community, Denise is a board member with PRSA of San Diego and a
member of the San Diego Press Club. Denise is also an instructor with
Non-Profit Management Solutions. She lives in the San Diego community
of Clairemont with her husband Joe, and their two pugs, Zeus and Maxine.